Every October is breast cancer awareness month, and you often see people wearing pink ribbons and corporate-sponsored events with a breast cancer awareness theme. What do these initiatives mean to you? Some people don’t think much about breast cancer until it impacts them on a personal level, either because of their own diagnosis or through a friend or family member. Most people are impacted by this cancer at some point in their life, but you don’t have to wait for a diagnosis before you are proactive about prevention.